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It seems that collaboration is everywhere nowadays.  Whether it is Ed Sheeran and Justin Bieber1 producing a number one single, or designer Tommy Hilfiger2 delivering exclusive clothing lines to Apple; or Formula 1 driver Lewis Hamilton3 putting CarPlay into cars.  But are they all as successful?

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This article is reprinted with permission from “Turning “Accidental Adversaries” into Allies" from strategy+business. © 2019 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. www.strategy-business.com

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