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In the conference room, the contract managers (CMs) sat silently stunned!   They heard details about the expanded and redistributed product lines, knowing this would end the contract with a major distributor who would later file arbitration.   Everyone wondered -- Is there a better option? Yes, but It require a wide-angle lens from the outset to enlarge their thinking to avoid potential disputes. This article explains how large corporations have had to think way ahead of the game with open minds. For some, it became a rough ride with losses, but in the end, the gain of deeper thinking and lessons learned far outweighed the losses.


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