Recently, I designed and delivered a one-day Effective Negotiation Skills training course for a London borough suffering from high levels of deprivation and social challenges. Social care in the UK has been underfunded for many years. My main goal was to teach the best strategies for negotiation within Adult Social Care and the placement of residents in care homes. This article surrounds good outcomes that can happen for brokers (negotiators) and their clients when they are negotiating adult home care placements. Careful strategies really do matter!